The motto of ULFA is Peace and Development.
The core objectives of the Forum are the enhancement of the welfare of its members; the development of our motherland within the context of a peaceful, united and progressive Federal Republic of Nigeria; promotion of unity and peace among Urhobo people and their neighbours; development and enhancement of human capital in Urhobo land; advocacy and mobilization of resources for the development of motherland; encouragement and support for excellence among Urhobo sons and daughters; promotion and protection of the image of Urhobo people; promotion and protection of the culture and values of the Urhobo people; supporting in any manner feasible, desiring and deserving members and other people in the society at large.